Find the first week that changed
Set the same length of time before and after the decline. Compare leads by location and service category. A single slow day gives you too little context.
Write down account edits and business events near that date. A change in hours, service area, budget, or call coverage can help you narrow the review.
Check what happened after each lead arrived
Read missed calls and message response times alongside the lead count. Your ad can appear and receive a lead while the intake path still loses the opportunity.
Look for clusters by day and hour. If a team missed calls during a shift change, assign that operational work before you rewrite the account.
Review account and market context
Check the current business profile, reviews, budget, service area, and account notices. Record the source for each finding.
A market snapshot can show who appeared for one search. It cannot explain a full account history on its own. Bring the timeline and call records into a PrimeLSA review.
Working example
A business sees fewer booked jobs. The account shows fewer leads in one market, and the phone log shows more unanswered calls in another. Treat these as two questions. Record the start date for each change, check account notices and market context, then assign account and call-handling owners separately. One total cannot tell the team which problem to solve.
- Locate the first changed week by market.
- Separate incoming lead volume from answered contact and booking.
Advantage by PrimeLSA helps you keep the account review in one place.
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