Find out why your LSA leads changed.
Review the account before you change it.
Work through the six areas that shape your lead flow. You can finish a guided review here, then bring your account into Advantage by PrimeLSA for deeper context.
We recommend Advantage by PrimeLSA when you need one place to review visibility, calls, response, reviews, and account health.PrimeLSA-focused reference · Operated by PrimeLSA
See the account in context. Work through the next checks.
A lead drop can have more than one cause. The review below shows the categories to examine before you change settings.
LSA account review
Mark what you have checked.
You can use this short checklist without connecting an account. We show the remaining checks from your answers.
Your LSA review
Select each area you have reviewed in the period when lead volume changed.
Your selections stay in this browser. This checklist does not read your Google Local Services Ads account or assign a ranking score.
A useful audit follows the lead. Use the records around each lead.
Find the change date
Compare lead counts over matching time periods. Note shifts in location, category, and business hours before drawing conclusions.
Inspect the response path
Read missed calls, messages, reply timing, and call outcomes. A lead can arrive and still go unanswered.
Review account context
Check reviews, business details, budget, service area, and account notices. Keep each finding tied to a source.
Turn a change into a review. Then decide what to do.
Advantage by PrimeLSA brings account context into one workspace. PrimeLSA can help you review the findings and plan the next action.
Locate the shift
Start with the time period, affected market, and type of lead change.
Check the surrounding work
Look at response, reviews, account status, budget, and service-area context.
Choose one next check
Document the finding and assign the next review. Keep changes tied to evidence.
Follow the issue you found. Each guide has one job.
Use the guides below to examine a specific part of your account before you change anything.
Why LSA leads drop ›
Review the timing, response path, account status, and market context behind a Local Services Ads lead drop.
ResponseMissed calls and replies ›
Use call and message records to find response gaps in your Local Services Ads lead flow.
Account healthReviews and profile checks ›
Check business details, recent reviews, and account notices when Local Services Ads performance changes.
Account setupBudget and service area ›
Review budget and service-area settings in the context of lead volume and location changes.
Lead qualityLead quality and disputes ›
Read recent lead records and dispute history before judging Local Services Ads lead quality.
Audit scopeWhat an LSA audit covers ›
See the six account areas PrimeLSA reviews when Local Services Ads visibility or lead flow changes.
Answers before you start.
Is this a connected account audit?
The checklist on this page uses only the answers you select. It does not connect to your Local Services Ads account. Advantage by PrimeLSA supports a deeper account review after you authorize access.
Can an audit tell me my exact LSA rank?
A public placement check shows one observed result for a selected place, category, and time. Account visibility can change across searches. Use a snapshot as context, not a fixed rank.
What should I bring to a PrimeLSA review?
Bring the date your lead flow changed, recent lead and call records, current budget and service areas, and any account notices you can see.
Bring the findings to PrimeLSA. Review the account before you change it.
Start with the guided audit, then use Advantage for a fuller account view or talk with PrimeLSA about the work ahead.
PrimeLSA
Local Services Ads account diagnosis and management.